I feel my products are all effective
when combined together because the Full Page Ad promotes the album and music
video whilst being the same design of the Digipak, which includes similar
themes and connotations in the music video. This means all of my products work
together to create a marketing campaign to promote the artist.
The Full Page Ad is
effective as it is fully coloured and so is very eye-catching and get reader’s
attention. There is a large off-centre image of the artist which connotes he is
a little unusual (not conventional) and possibly quirky which is a desirable
attribute in most young people.
My digipak is effective because
it has all the usual conventions of a digipak such as a cover image, track
listing, copyright information and images of the artist as well as keeping the same theme as the Full Page Ad. Also, I have used very
similar imagery to Owl City (the original artist of the song), which shows I
have an understanding of the music genre and artist style. Owl City tends to
have a blend of natural imagery and surrealism in his products to reflect the
lyrics of his songs. Examples of his
cover art:
No comments:
Post a Comment