The following images are from Lights' music video 'Ice':
Close ups of her face with wind blowing in her hair is a very common convention of a pop video, usually used to show the artist's passion as they sing and adds a dramatic edge to the video.
Blue is the colour for babies and shows Lights to be sweet innocent.
The 'dark side' of her personality, dressed all in black with a hoodie and her hair covers her face which connotes danger and mystery. Her smile is a 'bad girl' smile, like she is planning mischief.
casually sitting on the sofa playing her electric keytar. the instrument shows she is quirky and possibly a bit of a hiptster. she is wearing grey and white to show she is pure, innocent an cool.
This shot shows Lights is a powerful, confident and energetic woman. Orange flame connotes enflamed passion, energy, and being generally amazing
The 'Evil' Lights is shown to be quite small in this shot which, along with the song says being bad doesnt make you a bigger person.
It is very common for a music video to have a message or moral. In this clip her "dark side' is reaching for the good side which suggests she is in control of her darker thoughts and is able to overrule it and make the right decisions. The moral in this case is 'you can be bad, but you can control yourself and be good.'
Similarly to La Roux's music video, there are plenty of special effects which you would expect in a synthpop video.
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